Getting to Know me
Life Experiences ~ A Rough Road at Times ~ Defining Moment:
Native of Rio de Janeiro, Brazil, Licia Leal grew up listening to her father’s mantra for life and business Learn to Live. Live to Learn. She attended the best private schools and graduated with honors, earned her Bachelors of Arts degree in Architecture and Design at Bennett University in Rio De Janeiro. However, due to her creativity and passion for traveling, helping and working with the public, she redirected her education. She studied Travel, Tourism, Hospitality and to be a Certified Translator.
Licia Leal had it all in the palm of her hand, when at age 19 life threw a hard challenge her way, including the death of her mother, the new role and responsibilities with her father and brother, and graduating from college, within a two year span.
After graduation, at age 21 she’ll will tell you her life really started. “Basically, I was learning to live” says LL. At that time she decided to travel abroad to pursue a new personal challenge. First, she lived in Monterey, California. Next, she decided to travel all over the United States to settle in New York City, where she married and lived for 10 years. Finally, Licia Leal relocated to South Florida, where she has been for the past 19 years
Afterwards, she began her career at Varig Brazilian Airlines. She worked at Varig Airlines for 10 years and at United Airlines for 3 years. Taking into account the 14 years of working with people from all over the world, exploring different countries and learning about several cultures, she challenged herself as an entrepreneur. She established her own Import and Export business working directly with South America for 5 years. She was highly successful but was no longer highly challenged. And that, in a nut shell, is the defining character trait of this dynamic businesswoman. For Licia Leal, life is a journey filled with constant learning, it’s a continual challenge she relishes rising up to meet. Licia Leal basically lives to learn. And when she no longer found challenge at her business, she decided to move on.
Finding Her Life’s calling:
Where all of LL's life lessons, her entrepreneur experience, her friendly personality and her zest for life come together is when she goes to work helping her real estate clients with one of life's biggest investments. LL feels she's found her life calling in a career that allows her to put all her knowledge to work helping people during such a wonderfully emotional time. In 1999 she embarked in this new path with Century 21 Tenace Realty in Coral Springs, Florida. In March 2004, she had the opportunity to work at Prudential Florida Realty in Aventura, Florida.
Live to Learn:
During this time, I married, divorced and raised four wonderful children. Leandro, Andrea, Kevin and Felipe were and continue to be my biggest motivators for success in my personal and professional. Eventually, she re-married, and her husband, Victor Sierra Lane, and his children, Sandra and Dominic, along with her children and their grandson Jordan Dominic, are a tight-knit family and enjoy life in South Florida. She lists Brazil, Puerto Rico, Mexico, Italy and Spain as favorite’s destinations.
My Career Mission
Licia Leal’s wealth of experience and knowledge give you a distinct advantage in any market condition. It’s comforting to know you have that much professionalism behind you, but it’s even nicer to know she’s so enjoyable to work with. Her father’s mantra became hers in life and business: Learn to Live. Live to Learn. It’s is your assurance that you are working with someone who is never satisfied with “good enough” and that she will explore every opportunity to find the best solutions for your next move. Call Licia Leal for your real Estate needs.
My satisfied clients are the key to my success and my best resource for new business. In this very competitive business of real estate, service makes the difference. My service is second to none and has earned me a valuable source of referrals. If you are considering a real estate professional, please give me an opportunity to earn your business.
Professional Achievements and Certifications:
Pacesetter Gold Award - Century 21 - January to June 2001
Certificate of Master Ruby Award - Century 21 - 2001, 2002
Certificate of Masters Emerald Award - Century 21 - 2003
Icrea Member - since 2003
Certificate of the Institute for Luxury Home Marketing - 2004
Certified Destination Services - Prudential Relocation Specialist - 2004
Certified Fine Homes Specialist - Prudential Florida WCI - 2004
E-Certified - Prudential Florida Realty - 2004
Prudential Honor Society - Residential - 2004
Certified Transnational Network Referral Specialist - 2005
Certified International Property Specialist - NAR - Rome 2005
President Circle Award - Prudential Florida WCI Realty - 2005, 2006, 2007
Leading Edge Award - Prudential Florida WCI Realty - 2008, 2009, 2010
Honor Society Award - Prudential Florida Realty - 2011, 2012, 2013, 2014
Leading Edge Award - Berkshire Hathaway Florida Realty - 2015